Fueling Market Penetration in The AEC Industry Using Virtual Reality
VR disruptions are transforming the way building product manufacturers are showcasing, marketing and selling their products The architecture, engineering, and construction (AEC) industry consist of multiple stakeholders working together to bring a project to fruition. Building product manufacturers and suppliers play a crucial role in supporting architects and designers. Traditionally, building product manufacturers and suppliers have reached out to design and architecture firms through a tedious process of marketing that includes preparing, stocking and distributing samples and catalogs which regularly became outdated with the introduction of new product lines, creating multiple physical mockups, and organizing lunch-and-learn sessions at their premises to showcase their products to architects and designers. This process has led to a lot of wastage in time and costs, as well as loss of additional revenue opportunities. Most smaller suppliers have found it difficult to showcase t...